My Portfolio

Tang Ho Yin, Ringo | Digital Career Portfolio
Career Portfolio · eCommerce · UI/UX · O+O

Digital commerce shaped across retail, technology and entertainment.

Digital commerce, O+O growth and UI/UX transformation across wine retail, consumer electronics, attractions, telecom and smart city services.

View Projects ↘Contact Me ↗
Tang Ho Yin, RingoeCommerce · Digital Marketing · O+O Strategy · UI/UX Enhancement · GenAI Champion
9+Years across eCommerce, digital marketing and online business
19Selected project highlights from CV and recent experience
6Brands: Watson’s Wine, Samsung, Ocean Park, China Mobile, Crudo and HKT
O+OMarketplace, delivery, content, CMS, AR, ticketing and smart service journeys

Profile snapshot

Experienced in corporate entrepreneurship, digital marketing and eCommerce, with a career focused on strategic planning, online business growth, digital customer journeys and practical adoption of emerging technologies.

Full-funnel online business builder.

Responsible for eStore business, O2O strategy, paid media, web development, tracking, CRM journeys, campaign launches and conversion improvement across multiple categories.

eCommerceO+O StrategyCROMarketplace

UI/UX transformation with commercial impact.

Hands-on experience across website revamp, animation, CMS upgrade, AR shopping, chatbot, ticketing, delivery options and smart city service launches.

UI/UXSmartEditARGenAI
WATSON’S WINE · VINI · SMARTEDIT · PNS.COM · YOUTUBE · DELIVERY UX · SAMSUNG AR · OCEAN PARK TICKETING · WATER WORLD · 5G CPE · SMARTCHARGE · WATSON’S WINE · VINI · SMARTEDIT · PNS.COM · YOUTUBE · DELIVERY UX · SAMSUNG AR · OCEAN PARK TICKETING · WATER WORLD · 5G CPE · SMARTCHARGE ·

Career timeline

The trend context is redesigned as a digital insight card, using pulse indicators, scan-grid styling and compact trend tags for clearer storytelling.

10/2023—Present

Watson’s Wine · O+O Marketing Manager / Online Business Manager

Leading online business, O2O strategy and eStore experience enhancement, including Vini, website revamp, SmartEdit upgrade, PNS.com shop-in-shop, Watson’s Hours and delivery expansion.

Trend Context

GenAI Commerce

GenAI, LLMs, AI-native commerce, content automation, modern CMS and lifestyle-led digital retail.

GenAILLMSmart CMSLifestyle Retail
11/2022—09/2023

Samsung Electronics H.K. · E-commerce Manager

Managed eStore business for consumer electronics, including TV trade-in, new product launches, connected home storytelling, AR home recommendations and No.1 TV positioning.

Trend Context

AR + Connected Home

AR commerce, smart home ecosystems, product launch automation, data-led conversion and connected device journeys.

AR CommerceSmart HomeData UXLaunch Automation
11/2020—10/2022

Ocean Park Corporation · E-commerce Manager / Assistant E-commerce Manager

Managed end-to-end online experience for Ocean Park and Water World, including chatbot, Water World launch, online ticketing, OTA marketplaces and Fliggy / WeChat touchpoints.

Trend Context

Digital Travel Acceleration

Covid digital acceleration, online ticketing, mobile-first visitor journeys, cross-border platforms and marketplace distribution.

Online TicketingOTAMobile-firstCross-border
03/2020—11/2020

China Mobile Hong Kong · Senior Marketing Executive

Launched a disruptive 5G CPE router proposition as a pioneer in the broadband market.

Trend Context

5G Home Connectivity

5G, home broadband demand, remote living and connected household services.

5GCPE RouterRemote LivingBroadband
08/2019—03/2020

Crudo International · Digital Marketing Officer

Managed website and social media content operations.

Trend Context

Social + Website Operations

Mobile-first content, always-on social media and digital storefront management.

Social MediaWebsite CMSAlways-onContent Ops
07/2016—08/2019

HKT Consumer Group · Team Leader / Graduate Trainee

Worked across Netvigator, NowTV, Smart Living, Smart Charge and HKT Education, including SmartCharge EV charging launch experience.

Trend Context

Smart City Infrastructure

IoT, IoE, smart city, 4G maturation and EV charging infrastructure.

IoTIoESmart CityEV Charging

Project lookbook

A digitalized showcase with interactive brand filters, scanning image effects, glass cards and high-fashion portfolio styling.

New Character Vini visual
Watson’s Wine · Brand IP

New Character Vini

Created and developed the brand IP direction for Vini, a friendly wine companion designed to make wine knowledge simpler, more approachable and more memorable for next-generation customers.

Website Revamp with Animations visual
Watson’s Wine · Website Revamp

Website Revamp with Animations

Led the eStore revamp direction with a more modern, premium and animated digital experience to improve storytelling, browsing engagement and campaign presentation.

Hybris to SAP SmartEdit Upgrade visual
Watson’s Wine · CMS Upgrade

Hybris to SAP SmartEdit Upgrade

Supported the website upgrade from Hybris to SAP SmartEdit, focusing on content operation efficiency, reusable page modules and a more scalable CMS workflow.

Online Shop-in-shop on PNS.com visual
Watson’s Wine · Marketplace

Online Shop-in-shop on PNS.com

Launched Watson’s Wine as an online shop-in-shop on PNS.com, extending product discovery, marketplace visibility and online sales opportunities beyond the owned eStore.

Watson’s Hours on YouTube visual
Watson’s Wine · Video Content

Watson’s Hours on YouTube

Built a video content pillar to present wine expertise, product inspiration and lifestyle-led storytelling through YouTube content.

Multiple Delivery Methods visual
Watson’s Wine · Fulfilment UX

Multiple Delivery Methods

Launched and expanded fulfilment choices including SF delivery, PandaGo home delivery and SF self-pickup points across Hong Kong Island, Kowloon and New Territories.

TV Trade-in Program visual
Samsung · Trade-in

TV Trade-in Program

Managed and supported the eCommerce journey for TV trade-in campaigns, helping customers understand upgrade value and move from consideration to purchase.

New Product Launches visual
Samsung · Product Launch

New Product Launches

Drove online launch planning for new TVs, projectors, vacuums, washing machines and gaming monitors across product storytelling, campaign traffic and conversion touchpoints.

Home Products + Smartphone Connectivity visual
Samsung · Connected Home

Home Products + Smartphone Connectivity

Connected home appliances and smartphone ecosystem benefits into clearer customer journeys, showing how devices work together in daily life.

AR Home Product Recommendations visual
Samsung · AR Commerce

AR Home Product Recommendations

Applied augmented reality as a practical decision-support experience, helping customers imagine home product size, fit and placement before purchase.

Global No.1 TV Positioning visual
Samsung · Brand Proof

Global No.1 TV Positioning

Strengthened the Samsung TV category story by supporting the Global No.1 TV positioning through eStore content, campaign presentation and proof-point communication.

Chatbot on Ocean Park and Water World visual
Ocean Park · Chatbot

Chatbot on Ocean Park and Water World

Managed chatbot-related digital experience on oceanpark.com and waterworld.oceanpark.com to support visitor enquiries, service journeys and ticketing assistance.

Brand-new Water World Launch visual
Water World · New Launch

Brand-new Water World Launch

Supported the brand-new Water World digital launch by building online foundations across website, app, mobile web, analytics and customer-facing commerce journeys.

Online Ticketing System Operations visual
Ocean Park · Ticketing

Online Ticketing System Operations

Managed online ticketing system operations with attention to product setup, checkout reliability, customer flow and revenue-driving digital operations.

OTA as Extended Marketplaces visual
Ocean Park · OTA

OTA as Extended Marketplaces

Expanded online travel agencies as additional marketplaces, helping attraction tickets reach customers through partner platforms beyond owned channels.

Fliggy and WeChat Mini Program visual
Ocean Park · Cross-border

Fliggy and WeChat Mini Program

Launched cross-border touchpoints through Fliggy and WeChat mini program to improve China-facing discovery, ticket access and travel planning journeys.

Disruptive 5G CPE Router Launch visual
China Mobile · 5G Broadband

Disruptive 5G CPE Router Launch

Launched a disruptive 5G CPE router proposition as a pioneer in the broadband market, responding to stronger home connectivity demand.

Website and Social Media Management visual
Crudo · Digital Ops

Website and Social Media Management

Managed website and social media operations, covering content updates, digital storytelling and always-on brand communication.

SmartCharge EV Charging Launch visual
HKT · Smart City

SmartCharge EV Charging Launch

Launched SmartCharge EV charging under HKT, connecting smart city, IoT and EV infrastructure with customer-facing service communication.

Skills & education

Selected tools, platforms and academic background from your CV, now visualised with correlated icon cards for faster scanning.

Analytics icon

Analytics

GA4 · Google Analytics · Adobe Analytics

Measure traffic, behaviour, conversion and campaign performance.

Paid Media icon

Paid Media

Google Ads · Meta Ads · Merchant Center

Plan and optimise full-funnel media from awareness to conversion.

Tracking icon

Tracking

Google Tag Manager · Facebook Pixel

Support tagging, event tracking and funnel visibility across digital journeys.

BI Dashboard icon

BI Dashboard

Tableau · Power BI · Looker Studio

Translate business performance into actionable dashboards and insights.

CMS & Commerce icon

CMS & Commerce

Hybris · SAP SmartEdit · AEM · Shopify

Manage scalable content, merchandising modules and commerce operations.

Website Platforms icon

Website Platforms

WordPress · Wix · ProcessWire

Hands-on website management and content publishing across platforms.

Creative Tools icon

Creative Tools

Photoshop · Illustrator · Lightroom

Create, adapt and refine digital campaign and web visual assets.

Design Operations icon

Design Operations

UI/UX · Landing Pages · CRO

Bridge creative direction, web execution and conversion-focused experience design.

Digital toolkit.

Google Analytics, GA4, Google Ads, Merchant Center, Google Tag Manager, Adobe Analytics, Tableau, Power BI, Looker Studio, Meta Ads, Facebook Pixel, Photoshop, Illustrator and Lightroom.

AnalyticsPaid MediaDashboardCreative

CMS & commerce platforms.

Hands-on knowledge across Shopify, ProcessWire, WordPress, Wix, Hybris, SAP SmartEdit and AEM, with experience in web development, content operations and online merchandising.

HybrisSmartEditAEMShopify
2016—2019

The Hong Kong Polytechnic University

MSc in E-commerce.

Trend Context

E-commerce Foundation

Academic foundation in eCommerce, digital business and online customer experience.

MSceCommerceDigital Business
2014—2016

The Hong Kong Polytechnic University

BA(Hons) in Retail and Service Management · First Class Honours.

Trend Context

Retail + Service Foundation

Retail, service management and customer experience foundation.

RetailServiceCX

Awards

Recognition from your career journey.

Star Award

Ocean Park Corporation · 2020–2021 · Recognised for outstanding performance.

Ocean ParkPerformance

Best Project Award

HKT Consumer Group · Graduate Trainee Program · 2018–2019 · Recognised for presenting business plans to top management.

HKTBusiness Plan